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Web Marketing

The whole 9 Yards of Web Marketing

SEO is often mistaken as WEB MARKETING. SEO or Search Engine optimization is a significant part of web marketing as over 80% of your traffic and sales may come from search engines. According to SEOforClients, Web marketing is about finding the right combination of  web strategies  for a business and implementing it (along with improving the website).

Web marketing can be categorized as:

  1. Direct Traffic – Spreading WOM (Word of Mouth through various media)
  2. Referral Traffic – Improving online presence
  3. Organic Search Engine Traffic
  • Onpage optimization
  • Keyword research and implementation
  • Link building
  • Ranking improvement
  • Long tail
  • And a lot more

4. Paid Traffic

  • Paid Search Engine traffic
  • Affiliate marketing (CPA mainly)
  • Other ads (Facebook ads, Relevant sites) etc