Links Schemes | Digital Marketing Agency India

Links Schemes

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Some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results.

Some of the popular examples of link schemes may include
•    Links intended to manipulate PageRank
•    Links to web spammers or bad neighborhoods on the web
•    Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
•    Buying or selling links that pass PageRank

How to Identify?
1. Look at all externals links found in the Xenu crawl
2. Look for links that could be seen as bad neighbourhoods, link farms or perceived as spammy
3. Do they have multiple sites selling the same service and interlinking these site
4. Check their back links to try and identify any excessive link exchanging or relationships you may not have seen in the Xenu report.
5. The footer is a common area for links

Solution Method:
1. All link spamming techniques should be stopped at once and should be implemented as soon as possible.
2. The external links from the site should be removed ideally and a suggestion

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