Usability Value of the Site - On-site Factors
How users find the website useful; how easy it is for search engine crawlers to access the website - all such factors influence the ranking of the website.
Onsite value (10%): What is said on the overall site (content theme for all the pages), most of it is one time and quarterly checks. No need for progressive check on a monthly basis.
Other On-site Factors that influence search engine ranking
Offsite value (10%): What is said about the overall site across the web (links to the site).
User satisfaction point for the site (15%): How users are reacting to overall site.
- Proper navigation
Local Value for the site (10%): Which locality is the website targeting?