- How Google Ranks websites
- New Age SEO, Digital Marketing Mix is New SEO
- Informative value of the page - Onpage (30%)
- Popularity value of the page - Off page (20%)
- Usability Value of the Site - On-site (45%)
- Authoritative Value of the Website - Offsite (10%)
- Keyword Audit
- Link Audit (Post Panda Penguin and Panda Updates)
- Onpage Audit
- SEO as a different Team or part of Digital Mix team
- SEO Checklist for SMEs
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