Category: On-site Value
Importance Level: 3/5
How to deal with WWW vs Non WWW, index page, http vs https, ? mark)
- Do’s: It is important to represent the content by one URL rather than many URLs. It divides the link strength. Use htaccess, 301 other redirection methods to consolidate the URL to one. Also one can use canonical tag to make life easier.
- Don’ts: Don’t go crazy about it, search engines are smart, it does understand about this problem, so invest time after fixing up the other important works.