Keywords and Categories | Digital Marketing Agency India

Keywords and Categories

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Categories are words which are meant to specify what a particular business is. For example suppose We have a client who has a hospital. So in the category of the on-page we will have to specify “what the business is” i.e. “Hospital”, “Nursing Home”, or say “Diagnostic centre”. So these categories help Google understand what it is.

But in keywords we mainly focus on service keywords i.e “what it does”. Like as keywords we can select “Vaccination” , “ ultrasonography”, “ physiotherapy” and so on .In some cases we can also focus on “what the business is” .We can place  keywords in different business directories. These keywords help to bring traffic to the Google Business Local Listing.

So categories can be keywords, but keywords cannot be categories.

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