The website is in travel niche; from the day one we realized that it had huge potential because of its approach. It promotes offbeat and unconventional holidays. Even after putting the on-page stuff in place and doing off-page optimization the website was not ranking.
Then we identified the real problem; the structural SEO was not in proper shape. We optimized the website, recommended proper categories, used a hierarchical structure and it worked. The website is now getting significant volume of sales from organic search.
Learning from the project: All the aspects of a website needs to be taken care of – the success comes when structural SEO, on-page, off-page, social presence user interface and quality of service – everything is in sync.