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09
Oct

Digital Marketing News You Can’t Afford To Miss This week (Oct 2 to 9)

By: TechShu

Facebook’s new lead ads are great with integrated landing pages!

 
 
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22
Sep

Women Who're Rocking the Tech Industry in India

By: TechShu
Category: 

 

Here's a list of 12 women who're creating wow experiences in the tech industry in India. Enjoy the read and stay inspired. Also, a very happy #BusinessWomen'sDay. 

 

1) Aruna Jayanthi, CEO India Capgemini 

Since 2011, Jayanthi has been heading Capgemini in India. She has also been the Chairperson of Board of Governors of National Institute of Technology Calicut since November 2014. She refuses to believe that the IT industry discriminates against women. Here's what she said.

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14
Sep

Brands Using Color Psychology The Right Way to Influence Their Customers (PART 1)

By: TechShu
There must be a reason that Facebook is Blue, McDonalds is Yellow, and Victoria’s Secret is Pink. Psychology of color is not something to assume and experiment. It’s a science.  
 
According to Wikipedia, 
 
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11
Sep

30 Best Content Marketing Tools

By: TechShu
Category: 
Any marketer can achieve greater content marketing success with the right tools. Isn’t it? Here is a list of 30 best content marketing tools for next-gen content marketers. Explore and learn. 
 
  1. Google Keyword Tool: A great tool to find keyword ideas. It also tells you how the keywords will perform. 
     
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09
Sep

5 [Statistics-backed] Search Trends To Follow In 2016

By: TechShu
No matter what some critics might say, but search is still effective and give you results. According to the Search Marketing Benchmark 2015 report search is still the second best web traffic generator for businesses around the world. 
 
 
 
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08
Sep

Psychology Of Color, Consumer Behavior and Branding

By: TechShu
Psychology of color is a science of understanding the emotions and sentiments that a color evokes in a viewer’s mind and brain. It has a deep influence on how a consumer reacts to your web properties and how well you play with them to influence their buying decision. 
 
Let's dig deeper to understand how it can be utilized for changing a consumer behavior and creating an unfailing branding. 
 
 

Psychology of color in website design: An example

 
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07
Sep

5 Elements of a Successful B2B Content Marketing

By: TechShu
Content marketing is a core part of B2B marketers’ core strategy. 98% B2B marketers confirmed content marketing as an integral part of their marketing strategy (Source - State of B2B Content Marketing in 2015 by Regalix). The same report showed that 70% of B2B marketers are concentrating on content creation more than one year ago.  
 
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04
Sep

50 Email Marketing Statistics Every Marketer Should Know

By: TechShu
How important are emails for your business? How often do you run email campaigns? Is it only when you need to sell something or regularly? If you belong to the first group, you might want to read this through to get rid of all your confusions, surrounding email marketing

 

How many businesses are actually using emails?

1. There were 3.6 billion email accounts in 2013, which is expected to reach 4.3 billion by the end of 2016. (Source - Radicati)

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03
Sep

How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands]

By: TechShu
Storytelling is probably the best form of content marketing where you make an instant connection with the audience. However, the only mantra of success is, the story needs to be engaging and must address your audience’s needs or pain-points. 
 
These 11 Indian brands thoroughly understand their audience and thus know how to connect with them better with interesting stories on social media. Let’s go through some of their posts to figure out how're they telling their stories the right way! 
 
 

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01
Sep

20 Restaurant Websites Doing Amazing Visually

By: TechShu
 
Here're 20 websites that say it quickly and say it nicely. 
 

1. Marie Catribs:

We liked the color combination + the use of fonts. The crisp design helps the users navigate from one page to another very easily.
 
 

2. Olive Garden:

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project