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TechShu's blog

21
Dec

Christmas Ads 2017 - The Most Viewed Ones

By: TechShu

Welcome to our Christmas wrap-up, a collection of ads that went viral in 2017. These ads tug at your heartstrings; no wonder why the internet fell in love with them. 

1. A Magical Holiday by H&M 

Here we see a dad telling his daughter a fascinating bedtime story where the daughter brings joy to unhappy children. Watch the ad featuring Nicki Minaj here. 

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17
Nov

Experiential Marketing: How These Retailers Are Leveraging Its Power

By: TechShu
Creating a meaningful relationship with customers isn't easy in today's crowded and competitive retail landscape. To stand out from the crowd and capture the attention of consumers, retailers are moving towards experiential marketing campaigns - and rightfully so. For example, Google's pop-up stores, Ralph Lauren's interactive touch-screen mirrors in their flagship location in New York, Samsung 837, and Apple stores aren't just normal retail stores ( well, some don't even sell anything), instead they create experiences which in overtime builds brand loyalty and drive revenues. 
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01
Jul

Must-Reads of June 2017

By: TechShu

Useful insights for digital marketers released in June. 

1) eMarketer US Mobile Time Spent and Activities StatPack 2017 

This report highlights -

  • Time spent with mobile, by device, channel and activity
  • Leading activities conducted on smartphones
  • Leading activities conducted on tablets

Read more here

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15
May

Restaurant Chains That're Rocking Social Media

By: TechShu
 

1. McDonald’s - Don't Pay. Simply Hug 

The fast food giant, McDonald’s is a champion when it comes to take their fans by fascination by running super interesting social media campaigns. During the 2015 Super Bowl, McDonald’s launched the “Pay With Lovin’” campaign where random customers were selected who paid for their order with ‘loving gestures’. The servers at McDonald’s stores accepted ‘loving gestures’ such as family hugs instead of cash during the promotion times (which ran from 6 a.m. to 6 p.m. from February 2 to February 14). 

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30
Apr

Digital Marketing Must-Reads Of April

By: TechShu

A collection of insights and reports released in April - and you can't skip reading them. 

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01
Apr

Must Read Digital Marketing Insights - March 2017

By: TechShu

1) Touching The Infinite. A Report On The 2017 Adobe Mobile Maturity Survey 

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22
Mar

Water Conservation: Campaigns That Inspire Us To Save Water

By: TechShu
Category: 

Water crisis is a reality. From water scarcity to drinking water contaminated with faeces, water crisis has many faces.  Several companies have shared their voices regarding the rising concern through powerful campaigns.

Let's take a look at some of them -

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21
Feb

India's Most Preferred Structured Digital Marketing Workshop in Chennai

By: TechShu

To attend the workshop register here 

A survey of marketing professionals in India by Octane Research conducted in 2016  found the leading digital marketing activities that marketers include in their digital marketing mix to meet business objectives 

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03
Feb

Digital Marketing Demystified : India's Most Preferred Structured Workshop

By: TechShu

 

 Workshops will be conducted in

  • Jaipur, Marriott Hotel on 15 Feb 2017 
  • Delhi, The Park Hotel on 17 Feb 2017
  • Chennai, The Residency on 24 Feb 2017 

To attend the workshops click here 

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27
Dec

50 Ads From 2016 That You Shouldn't Miss At Any Cost - #2016TechShuSeries

By: TechShu
Category: 

1) Buster the Boxer – John Lewis

So, the hero of 2016 is a boxer dog called Buster who we see happily jumping on trampoline on the Christmas morning. He’s not the only animal starring in the ad; there’re computer generated foxes, badger, squirrel and even a hedgehog – which most of the viewers would mistake for real-life animals! Watch the ad to know why it’s become the most shared ad of 2016, as per Unruly’s annual ‘Top 20 Global Video Ads Chart’.

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project