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29
Oct

Facebook launches a New Security Feature called 'Trusted Friends'

By: Abhirupa Purkayastha
Category: 

Facebook has come up with another interesting feature that helps you get to your Facebook account in case if you forget your password. The novel feature is named ‘Trusted Friends’ that lets you log back by allowing you to take help from your friends on Facebook. The process starts with your choosing trusted five friends from security settings page. You can arrange the settings in such way so that if you log out and later forget your password those friends will get a code.

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28
Jun

Google‘s New Experiment on “Authorship Markup”

By: news
Category: 

Google had earlier talked about its release on authorship markup that lets content creators claim the articles they’ve written. In an official Google blog post dated 7 June, 2011, the company said “The markup uses existing standards such as HTML5 (rel=”author”) and XFN (rel=”me”) to enable search engines and other web services to identify works by the same author across the web.

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22
Dec

Microsoft eyes No. 2 Spot in Search Market as Yahoo Slips

By: Abhirupa Purkayastha
Category: 

Microsoft Corp almost overtook Yahoo! Inc. for the second spot in the U.S. Internet search market in November after Microsoft’s Bing service recorded gains on other sites, according to ComScore Inc. ComScore said Microsoft accounted for 15 % of U.S. Internet queries for the month of November, up from 14.8 % the previous month. Yahoo! Inc., on the other hand, had 15.1 %, lowering from 15.2 %. Search engine giant, Google’s share also dropped to 65.4 % from 65.6 %.

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06
Jan

Yahoo names PayPal President Scott Thompson as CEO

By: Abhirupa Purkayastha
Category: 

  Yahoo named Scott Thompson as its new CEO after running the company without a leader for four months, amidst several shareholders' calls to sell the company. Thompson will relieve the company’s interim CEO Tim Morse who will return to his position as chief financial officer. The appointment of Thompson, previously the president of PayPal (under whose leadership the company more than doubled its active userbase as well as its revenues), follows the ouster of Carol Bartz who was unceremoniously fired by the company's board via phone in the month of September.

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11
Jan

Google Users to Find More Personalized Search Results

By: Abhirupa Purkayastha
Category: 

Google is gearing up to provide more personalized search results by extracting data from its social network service Google+ in the coming days. This would include photos, news and comments posted on Google+.

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25
Jan

Google + has 90 Million Users; White House now on Google +

By: Abhirupa Purkayastha
Category: 

Google + has crossed 90 million users mark since its launch in June last year. The social networking site was opened to the public on September 20. Since the launch of the social networking site, the search engine giant has been constantly working to promote it – by adding toolbars and other buttons on its websites to aggressively promote the service. "I am super excited about the growth of ... Google Plus, which now has 90 million users globally - wellover double what I announced just three months ago.

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27
Sep

Implications of Google #Hummingbird Algo update

By: sekhar
Category: 

 

At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and especially designed to handle complex queries. This update is complete different one as compared to Panda and Penguin. The earlier updates were the continuation of Caffine update. But this was will be a whole paradigm shift and experts are calling this one as conversational update.

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06
Nov

Analytics Firm Webtrends Decides to Invest More in Twitter Ads

By: bhanusmita
Category: 

 

B-to-B Marketer Webtrends Ups Twitter Spend to Collect Emails From Prospects
After Twitter goes public -- which it's expected to do later this week -- the pressure will be on to prove that it can make ad products that appeal to advertisers with a range of objectives, not just big brands looking to juice their TV buys.
 
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06
Nov

Is Facebook failing marketers?

By: bhanusmita
Category: 

 

Is Facebook failing marketers or are marketers failing Facebook?Facebook has long been a divisive advertising medium and the blue touchpaper was lit once again last week after Forrester released a report which didn’t mince its words in claiming Facebook was “failing marketers” by “abandoning social marketing”.  
Once opinions were thrashed out online over the methodology and data sample used in the study (395 executives), marketers were left debating whether Facebook is failing marketers or whether it is actually the marketing community failing Facebook.
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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project