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News

06
Nov

IBM Claims Twitter to have Patented Online Advertising

By: bhanusmita
Category: 
 
IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.
 
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06
Nov

Is Facebook failing marketers?

By: bhanusmita
Category: 

 

Is Facebook failing marketers or are marketers failing Facebook?Facebook has long been a divisive advertising medium and the blue touchpaper was lit once again last week after Forrester released a report which didn’t mince its words in claiming Facebook was “failing marketers” by “abandoning social marketing”.  
Once opinions were thrashed out online over the methodology and data sample used in the study (395 executives), marketers were left debating whether Facebook is failing marketers or whether it is actually the marketing community failing Facebook.
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06
Nov

Analytics Firm Webtrends Decides to Invest More in Twitter Ads

By: bhanusmita
Category: 

 

B-to-B Marketer Webtrends Ups Twitter Spend to Collect Emails From Prospects
After Twitter goes public -- which it's expected to do later this week -- the pressure will be on to prove that it can make ad products that appeal to advertisers with a range of objectives, not just big brands looking to juice their TV buys.
 
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27
Jan

Pinterest Now Support GIFs Animated Images

By: TechShu
Category: 

All Pinterest users can now play and pause GIFs within pinboards, a feature previously unavailable. When users come across a GIF within Pinterest, it will now show a small "p

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27
Jan

Lowe Lintas clinches "Agency of the Year" title at Effie 2013

By: TechShu
Category: 

Lowe Lintas beat its rival Ogilvy & Mather by 35 points to win the coveted title. However, Ogilvy won the Grand Effie for Lifebuoy Soap's Roti campaign. McCann Worldgroup and JWT finished third and fourth, respectively.

Effie Award 2013

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28
Jan

P&G invests 30% of Media Spend in Digital

By: TechShu
Category: 

Procter & Gamble is investing almost a third of its media spend in digital, social and mobile as it looks for ways to improve marketing efficiency through clearer messages and better targeting.

 

P & G Logo

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28
Jan

Vine turns 1, celebrates with collection of top six-second videos

By: TechShu
Category: 

A year ago, Twitter released Vine, an oddly green app that let users film six-second videos.

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24
Jan

Google's massive Gmail Outage

By: TechShu
Category: 

24th Jan Google outage that downed Gmail, Google+, Calendar and Documents for users around the world was caused by a software bug, according to a statement released by Google Friday evening. The culprit, said Google, was an internal software bug that ultimately caused users' data requests to be ignored, which then caused errors within Gmail and other Google services.

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project