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Digital Marketing

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27
Mar

10 Ways to Rock your Brand’s Marketing with Humor

By: TechShu

Humour the best way to connect and deepen relationship with audience 

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26
Mar

3 Indian Brands That Cashed in on ICC World Cup 2015

By: TechShu
Can you say what’s common between the Super Bowl and ICC World Cup? Yes, both belong to sports. Both are exciting. What’s next? Let us help you. Both these tournaments open a wide gate for branding. It's a win-win for all. Audiences get entertainment and brands get huge recognition. 
 
Here are 3 Indian brands that are doing great with content marketing during this ICC World Cup.
   

Star sports 

 
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16
Mar

11 Mobile Marketing Trends to Watch in 2015

By: TechShu
You must've heard these sentences umpteen times. But let's add some data that'll add more clarity here. 
 
  • 78% of US-based Facebook users access the network from their phones and 75% do it on Twitter (Techcrunch). 
  • Over 35% of all smartphone users check their mobile devices before getting off the bed (Pew). 
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31
Mar

10 + 1 Digital Campaigns That Went Viral This Month

By: TechShu

# 1 Durex connected technology with relationships: 

We’re living in an age, when we prefer spending time with technology and not with the person, sitting next to us. Food for thought? 
 
Interestingly, we already know how it’s affecting relationship with our partner . Still, we can’t help it. How about a technology that would help you enhance your relationship with your partner in the bedroom? 
 
Durex understood it and gave you that magic technology. Watch the video if you’re one of those gadget slaves.
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27
Mar

How One Wrong Strategy Turned The Table for a Big Brand

By: TechShu
Team India lost the semifinal to Australia. It’s indeed sad, disappointing, disheartening for the countrymen. While many people started bashing certain team members for the loss, some started creating memes that are still trolling. Some of them are harmless jokes while some of them are a little hurtful. But one incident showed that come what may, people in India are proud of their team. 
 
Wondering what’s that?
 
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07
Apr

The Recipe for Successful Visual Marketing

By: TechShu
Let’s do a split test: One information, presented in two different ways. Which one is appealing more to you? 
 
  • 50% of our brain is involved in visual processing. 
  • 70% of all our sensory receptors are in our eyes
  • Within 0:01 seconds, we can get the sense of a visual scene. 

OR

Image - Jeff Bullas
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02
Apr

Top Digital Marketing News for March 2015

By: TechShu
Facebook Announces the Embedded Video Player:
 
With this announcement, you can easily add videos on your websites and blog, provided the video is posted publicly. 
 
Twitter Launches Live Streaming App, Periscope: 
 
The new iOS app will let you broadcast live videos. Your followers will be instantly notified once the live streaming starts in real time. 
 
Instagram Announces New App, Layout: 
 
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24
Mar

Importance of Instagram Marketing for a Business

By: TechShu
Wondering why would you need to focus on Instagram when you already have Facebook, Twitter, and LinkedIn?
 
The network has more than 300 million active users with 75 million daily active users. It makes Instagram the home for 13% of the worldwide internet users. And if it still leaves you hesitant, here is a biggie. 
 
According to a Forrester study,
 
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14
Apr

How to Use Social Media In-built Analytics for Improved Content Marketing

By: TechShu
Analytics is not frightening, rather it’s our friend to understand the market in a more effective way. They are not just numbers. They are insights about your business in a logical way. The more deeply you decode them, the better you serve your audience.
 
 
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17
Apr

How to Create a Natural Connection with Your Audience

By: TechShu
Your audience is there for entertainment. And you are there for business. There is a huge gap between your expectations and that of your audience’s. How to bridge between these two? The only way is, become a dear-to-all brand on social media. And having a few characteristics would additionally help you. 
 
There are businesses that are doing great with their social media marketing on that line. Let’s take a look at how they are doing it and how you should create your social media strategy to connect with your audience better. 
 

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project