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08
Jan

Digital Storytelling: Brands Leveraging It The Right Way

By: TechShu
Who does the White Rabbit mistake Alice for? Pat comes the answer “Mary Ann, his maid.” I (and there’re many) remember the book word by word. The 150 year old novel is a great example of how powerful storytelling can captivate readers across generations. And that’s exactly the brands today need. 
 
In a marketplace where the consumers are inundated with marketing messages, brands need to stand out to be heard. They’ve to be the purple cow in a group of brown cows. In Seth Godin’s words
 
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02
Jan

9 Indian Brands That are Doing Content Marketing Well

By: TechShu
Category: 
We are living in an age of content overload. If you look around, you will see everyone trying to master the art of content marketing. But that’s nothing less than the Holy Grail of going digital. Only a few have mastered the art. For them, content marketing is not about getting lucky once or twice. They know what they are doing and thus excel every time.
 
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01
Jan

What Went Viral in 2014

By: TechShu
Category: 
We covered 15 viral online campaigns and posts that occurred during the first half of the year. It’s time to take a look at the rest of the year. Let’s recap!
 
1. Always’s #LikeAGirl: 
 
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24
Dec

Christmas Campaigns of 2014 That Will Tug at Your Heartstrings

By: TechShu
Category: 

Take a sneak peek into the best Christmas campaigns of 2014. They will bring you Christmas joy, inspire you to do something for your loved ones and some would even help you select presents. So, let’s hop in:

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01
Dec

Eat a Red Apple a Day

By: TechShu
Category: 

 

Apples are nutritious. The much heard adage An Apple A Day Keeps A Doctor Away proves it.  Today's Eat a Red Apple a Day! And we've jotted down a list of apples that digital marketers can't miss if they want to stay digitally fit & strong. 

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21
Nov

World Television Day: How Indian Online Brands are Leveraging TV?

By: TechShu
Category: 
It’s World Television Day. The day is observed around the world not only to celebrate the 'idiot box" but also to promote the idea of global communication media. While everyone is concentrating on the evolution of television, we thought of talking about the day in a different way. 
 
So, we focused on online brands that are doing great with TV promotion in the digital age. 
 
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19
Nov

International Men’s Day: Campaigns That Celebrate Men

By: TechShu
Category: 
Today is International Men’s Day. You didn't know that? Well, no worries. We too didn't untill we saw #InternationalMen'sDay trending. Here's a funny yet thought-provoking video that aptly describes what many men must be thinking today.  
 
ATTENTION: And this is a must-watch!
 

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13
Nov

World Usability Day #FailFun: Twitter, Airtel, Dishtv + more

By: TechShu
Category: 
Today is World Usability Day!  If you are wondering what is World Usability Day, here is the Wikipedia definition. 
Established in 2005 by the Usability Professionals' Association, World Usability Day or Make Things Easier Day occurs annually to promote the values of usability, usability engineering, user-centered design, universal usability, and every user's responsibility to ask for things that work better.
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07
Jul

2014 : What Went Viral? (So Far)

By: TechShu
Category: 

Our series on what went viral in 2014 (so far). 

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13
May

Top 8 Mother's Day Campaigns in 2014

By: TechShu
Category: 
The mother-child relationship is as old as mankind; however the day that officially celebrates the specialness of the bond reached 100th year on May 9th. This year we've seen a slew of heartwarming ads - each telling a gripping story that will move you to tears.
 
Over here we’ve rounded up some of the most touching and heartfelt Mother's Day campaigns that we came across. Let's start with the tearjerkers. 
 

Google Glass’s Mother’s Day Video ‘Seeds’ –

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project