Author: Tanmoy Dey

The new features by Google for the performance max campaign are designed to make the campaigns more automated and easier to set up. This can make them a bit more attractive option for all kinds of businesses. Let us have a look at the new features that Google has rolled out for Performance Max campaigns: […]

The latest version of Google Analytics was introduced in October 2020, GA4 is an evolving analytics tool. It carries more advanced features as compared to its predecessor Universal Analytics. The platform combines AI expertise and machine learning to supply upgraded analysis and refined insights. As a developing tool, Google continuously adds new features to GA4 […]

Are you not happy with the performance of your PPC Landing Page? Do you feel your Landing Page is missing some essential elements? If yes, then this article is for you!  As a top-tier ppc management company in Kolkata, we have compiled a list of 5 important tips which can help you to create a […]

We know you are sad! It’s hard to bid adieu to our beloved Universal Analytics. But the truth is that you have to move on as quickly as possible before July 2023. You need to install GA4 now and learn how to use it efficiently. If you fail to do so it will become extremely […]

Do you own a website? If yes then you must be aware of the importance of optimizing it in order to rank in Google’s search results. The world of SEO keeps on evolving and staying ahead with your web strategies is necessary to make sure your website is visible and popular. The one powerful tool […]

Today social media is the go-to platform for businesses and individuals to show the globe what products and services they have to offer. The reason behind giving priority to social media platforms is the time spent by people on these mediums and the ease with which you can utilise the platform to showcase what you […]

Cost per Click is the amount an advertiser pays when a user clicks on an ad. Business owners keep looking to maximize their Return on Investment by reducing expenses on CPC. Advertisers can extend their budgets and improve online advertising campaigns by controlling cost per click. In this article, we will look at the six […]

The intent is the motivation or ideology which drives someone to search for something on the internet. It could be anything such as searching for shoes, books, movies or the latest news. The search intent has been broadly categorized as Informational, Navigational, Commercial and Transactional.  When content is created keeping in mind the search intent […]

Google Ads is the most popular online advertising platform. Therefore it is very much important for advertisers to be aware of the latest features and updates released by the search giant.  Advertisers can manage their digital marketing campaigns more effectively by staying with the latest Google ad features. In this article, As a PPC expert, […]

In the modern digital age, the integration of Accessibility and SEO has become essential for website owners and businesses. Accessibility from the viewpoint of a website is the practice of creating websites and digital content in such a way that it can be accessed by all including individuals with disabilities namely neurological, physical, visual, auditory […]