Internet Marketing Proposal | Digital Marketing Agency India

Internet Marketing Proposal

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Online Marketing Proposals for Better Conversions

Over the last year we have successfully won businesses with our well researched structural proposal. our conversion rate stood higher than 85% and we have won confidence from some of the biggest brands from India.

  • Linen Club from the house of Aditya Birla Group (One Of India's Top 3 Multinational Conglomerate)
  • Ebela -from Eastern India's #1 Bengali News Publication Group- ABP Group
  • Turtle- one of India’s finest men’s lifestyle brand
  • Venkatesh Movies - Bengal's Largest Production House, Latest Hit "Chander Pahar"
  • LML - one of the largest manufacturer of two wheelers,
  • BJP- Bengal - Principal Opposition Party In Indian Parliament, Expected To Come Back To Power In 2014
  • TIE-Kolkata chapter - Largest Pool Of Intellectual Capital - 2500+ entrepreneurs,61 chapters in 17 countries-Fostering Entrepreneurship Globally

5 Major Online Information Characteristics

From the onset, world wide web was essentially mean't for information & search. Today the web has even larger role with added dimension like communication, networking & commerce. Any website can specialize on a particular category, or can have multiple category. The 5 major online information categorized as

  1. Information
  2. Search
  3. Communication & Community
  4. Recommendation
  5. Action 

Some of the biggest website (in terms of traffic) fall under the above mentioned categories -

  • Information - Wikipedia, Webmed; Tripadvisor etc.
  • Search - Web-Directories, Yellow pages etc.
  • Communication & Community - Facebook ; Twitter etc.
  • Recommendation - Yelp; Tripadvisor
  • Action - Amazon ; Ebay ; Groupon etc.

Note: A website can also have a mix of multiple dimensions mentioned above.

Key Attributes For A Conversion Oriented Proposal

1. Understanding The nature of business

  • Product based
  • Service based
  • Referral based
  • Affiliation model (market places like directories, listing etc.)
  • Event based
  • Non-profit
  • Government

Once we understand the nature of business we match this with 5 major information characteristics

2. Identifying online objective for business

  • Sales ; Leads or Registration/ Subscription
  • Branding
  • Search Traffic (relevant visitors)
  • Ranking

3. Understanding the Industry dimensions

  • Competition
    • Identifying & analyzing major & direct competitors
    • Identifying Local ; Small & Medium competitors
    • Understanding positionings and USP
    • Competition strength, weakness & opportunity
    • Market Scope & Size
  • Understanding Target Group
    • Identifying and analyzing key segments (forming clusters )
      • Homogeneous clusters
      • Heterogeneous clusters
    • Behaviour analysis
    • Demographics
    • Interests

4. Competition Analysis (based on online presence & marketing)

  • Traffic analysis
    • Search traffic
    • Paid traffic (daily budget spend;AVG. Ad position;
    • Direct traffic
    • Social traffic
  • Website strength analysis
    • No Of Pages Indexed
    • Backlinks
    • Social Readiness
    • Search Engine Accessibility test
    • Content Analysis
    • Crawl & Navigation Test (UX/UI best practices check)
    • Multi-screen responsiveness
    • Site loading speed (across browser & devices)
  • Page Strength Analysis
    • SEO best practices (Page title, description,URL structure,Breadcrumb,header tags, image attributes etc.)
    • Content Analysis (content presentation to structuring; keyword density, volume & more)
    • Interlinking and external links
    • Image and video (image & video tags, page speed,

 

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project