SEO Glossary - N | Digital Marketing Agency India

SEO Glossary - N

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  1. Natural search results - The search engine results which are not sponsored, or paid for in any way.

  1. Nofollow - A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not follow either any links on the page or the specific link. A form of link condom.

  1. Noindex - A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not index the page or the specific link. A form of link condom.

  1. Non reciprocal link - if site A links to site B, but site B does not link back to site A, then the link is considered non reciprocal. Search engines tend to give more value to non-reciprocal links than to reciprocal ones because they are less likely to be the result of collusion between sites.

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