Working for koimoi.com was real fun; it’s about movies after all! This website taught us how Online Marketing Strategy can play a major role to make you successful.
Some of the keywords (names of popular actors) we noticed that results from News Search, Image Search and Video Search are showing on top. We took full advantage of Google’s Universal Search. Instead of pushing the website up through organic results, we optimized for Google News, Google Image and Video search. And the website started getting traffic for ‘movie name reviews’ kind of keywords.
At the same time, we did structural SEO for the website as well along with other basic promotional activities.
Learning from the project: It’s not about doing on-page, off-page activities blindly. Things can be much easier if you know what you want to achieve and then strategize properly.