This was a different kind of work altogether. Since it is a big brand, we had to spread the brand awareness further and had to work to bring them visibility online.
Today, the website is ranking for more than 75% of linen related keywords. We have successfully built a community around the brand on Facebook. Users regularly interact on the Facebook page of Linen Club; the page has huge fan follower.
Learning from the project: For big brands, you need to focus on different parts of digital marketing. The stronger becomes strongest in the longer run.