Why Twitter is The Clear Winner in the Google-Twitter Deal | Digital Marketing Agency India

Why Twitter is The Clear Winner in the Google-Twitter Deal

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Yes, you heard it right. Tweets will soon appear on Google search results, just as the good old days. As reported by Bloomberg, a deal has already been signed by these two giants and you can expect tweets to appear on search results anytime. The deal is not published yet but it’s confirmed by industry leaders. 
 
 
The update made us wear our thinking cap. Let’s see how it would impact upon the entire digital world and what should we expect in the future. 
 

Should we think of G+ as a failure? 

 
Google scrapped the first deal with Twitter in 2011 as they found out an answer to their real-time data and information in G+. But as Google Plus did not take off as expected, the big daddy of searches decided to bring tweets back to their search results. 
 
In 2011, as Google broke up with Twitter, Business Insider assumed that with G+, the former’s quest for real-time information on search results would end. They wrote in an article, “So with Google+, the company doesn't need Twitter as badly as it did two years ago.” Google also affirmed that they would relaunch their real time search with Google+ data, for which they used to take help from Twitter.
 
But it seems nothing happened according to the plan. Google+ did not perform well enough to replace Twitter and Google agreed to renew the deal to include tweets on search results. In this scenario what would be G+’s role in Google’s overall search results? If you have a good guess, share with us. 
 

This time everything will be real-time, really!

 
According to Bloomberg, Google will get full access to Twitter’s “firehose of tweets”. This means that Google does not need to crawl Twitter for information now. Instead tweets will automatically appear on search results from Twitter.
 
However, apart from Google, Yahoo! and Bing also have a similar deal with Twitter. So, the micro-blogging site would be x3 gainer, when it comes to attracting non-user attention from search engines. 
 
In other words, tweets will be easily accessible by Google and other two search engines. This would benefit all the parties. For Twitter, its content will get more visibility. On the other hand, search engines will save time in crawling all the data from 284 million active user base.  
 

So Twitter is definitely the winner, financially as well:

 
This agreement ensures that both normal tweets and promoted tweets will get higher reach outside the network. This would help Twitter boost its advertising revenue even from non-users. 
 
Moreover, there is data-licensing revenue involved in the deal. According to the report, Twitter will get “$41 million in the third quarter, up from $16 million a year earlier” as data-licensing revenue. Although there is no mention of advertising revenue in the deal, according to the sources. 
 
Twitter already published about its advertising deals with Flipboard Inc.’s mobile application and Yahoo Japan Corp this week. This is one of Twitter’s efforts to expand its advertising model. It would also help Promoted Tweets appear on third party sites.  
 
And with this new Google development, the micro-blogging site is definitely on a roll, although we are pretty worried about G+. What do you think?  
 
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22-05-2013
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