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21
Dec

Christmas Ads 2017 - The Most Viewed Ones

By: TechShu

Welcome to our Christmas wrap-up, a collection of ads that went viral in 2017. These ads tug at your heartstrings; no wonder why the internet fell in love with them. 

1. A Magical Holiday by H&M 

Here we see a dad telling his daughter a fascinating bedtime story where the daughter brings joy to unhappy children. Watch the ad featuring Nicki Minaj here. 

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05
Aug

6 Image Marketing Lessons from Zomato

By: TechShu
Zomato is one of the few brands that have excelled in content marketing. And if you analyze their content marketing strategy, you'll find images playing an important role. Here we've analyzed a couple of their posts. Read on to explore. 
 
 
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22
Jul

Direct Winners Cannes Lion 2015

By: TechShu
Category: 

FCB Chicago for Kmart and Joe Boxer's "Joe Boxer Inactivity Tracker" (gold)

 
You must have heard of the wearable devide that tracks your calorie burning rates while working out. Now you have a tracker that calculates your idleness. 
 
 

R/GA New York for The Ad Council's "Love Has No Labels" (gold, two silvers)

 
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21
Jul

Mobile Lion Winners, Cannes Lion 2015

By: TechShu
Category: 

R/GA New York for Equinox (gold, silver, bronze)

If you want to witness the next generation fitness program, you must watch this spot.
 

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18
Jul

U.S. Promo & Activation Winners Cannes Lion 2015

By: TechShu
Category: 

LifePaint campaign for Volvo - Agency: Grey London

 
Every year, more than 19k bikers meet with accidents on road in the UK. Volvo presents a life paint that offers a unique shininess in the dark. This ad shows you how  it helps bikers. 
 
 

Prevent Gun Violence's "The Gun Shop" (two golds, silver) - Agency - Grey New York

 
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17
Jul

Cannes Lion 2015 Outdoor Awards

By: TechShu
Category: 

Unicef Fatty, Nerd – 2 Gold Lions - Agency: PROLAM Y&R

This is an anti-cyberbullying campaign with the copy, "One shot is enough”. 
 

Ecofill Ink Cartridges - Gold Lion - Agency: Ogilvy & Mather Colombia

This hilarious Colombian campaign shows how it affects your work when you’re running out of printer ink cartridge. 

 

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19
Jun

Father’s Day Campaigns - Not To Miss Ones

By: TechShu
Category: 
He is the unsung hero, our comforter, and our mommy-convincer. He might not have the superpowers like the Marvel superheroes or the ones that the DC comics heroes possess, but he definitely has the power to be your hero, in your daily life & still simply, just be awesome at it! No, we’re not aiming at giving you tear jerking urges, hold on.
 
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29
May

Viral Ads And Campaigns of May, 2015

By: TechShu

# 1: Evian: Live Young

 
You must be aware of Evian’s Live Young campaign that shows adults as children. These new ads are continuation of this series. Take a look. Aren’t they cute?
 
 

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08
May

10 Mother's Day Campaigns 2015

By: TechShu

Mothers' Day campaigns 2015 from around the world

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03
Sep

How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands]

By: TechShu
Storytelling is probably the best form of content marketing where you make an instant connection with the audience. However, the only mantra of success is, the story needs to be engaging and must address your audience’s needs or pain-points. 
 
These 11 Indian brands thoroughly understand their audience and thus know how to connect with them better with interesting stories on social media. Let’s go through some of their posts to figure out how're they telling their stories the right way! 
 
 

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22-05-2013
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