6 Image Marketing Lessons from Zomato | Digital Marketing Agency India

6 Image Marketing Lessons from Zomato

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Zomato is one of the few brands that have excelled in content marketing. And if you analyze their content marketing strategy, you'll find images playing an important role. Here we've analyzed a couple of their posts. Read on to explore. 
 
 
1. They offer pure entertainment: Zomato sends out messages with the right kind of image. And they’re always entertaining. You won’t find a single image that doesn't make you smile, think and most importantly give you a message. This is the primary reason that we all wait for them to post something new everyday. 
 
 

Don't be that person.

Posted by Zomato on Friday, July 10, 2015

 
2. They deliver old message with a unique approach: Zomato not only preaches to be different, but they have also proved it with their work. They deliver the same message but in a new avatar. This makes their social media updates unique, even though the concept is nothing new. Thanks to their highly creative ideation and design team and a constant zeal to create something new. 
 
 
3. Their content is always fresh and topical:  Yes, RTM. They succeed in bringing forth something relevant and shareworthy around the most talkable events/occassions. And true to their image marketing strategy, they always do it innovatively and differently than other brands. 
 
 

Which side are you on? #ChampionsLeague

Posted by Zomato on Saturday, June 6, 2015

 
4. They know how to engage the audience: Zomato’s social media posts are always simple sans industry jargons. It helps them cater to all kind of audience. This is the main reason that their posts are truly engaging. People not only spend time to go through their images but also can’t resist themselves to create their own social media stories. 
 
 

Our take on some of the finest brands with a foodie twist.

Posted by Zomato on Wednesday, April 1, 2015

 
5. They stick to the niche: Zomato belongs to food industry and they know that their prime audiences are foodies. So, they create images that are either related to food or the behavior of foodies. And the amazing part is, they successfully create the connection between their service and content. 
 
 

Seize the day...(with great food)

Posted by Zomato on Tuesday, January 6, 2015

 
6. They understand who they’re catering too: As we already hinted above, Zomato clearly understands who their audiences are and how to win their hearts with their content. It’s all about understanding the psychology of the buyer along with having a clear perception of their pain points. 
 
 
Over to you: Do you follow Zomato on Facebook or Twitter? What's your favorite Zomato post so far? Share with us. 

 

 

 

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